Top 5 Beauty Retail Apps on Android in Italy Q1 2023

During the first quarter of 2023, the top beauty retail applications on the Android platform in Italy displayed significant activity in terms of downloads and user engagement. The data from Sensor Tower provides a detailed look at the performance of these apps throughout the quarter.

Douglas – Parfüm & Kosmetik experienced fluctuations in weekly downloads, starting at 5.7K in late December and peaking at 7.1K in the week of February 6. Active users saw an overall steady trend, beginning at 28.3K and reaching a high of 32.1K in mid-January, before stabilizing around 30.5K by the end of March.

versione obsoleta - Sephora showed consistent weekly downloads, with a peak of 5.6K in the week of February 20. The active user base also grew steadily from 18.2K at the end of December to a peak of 21.7K in the same week, before slightly declining to 20.3K by the end of March.

Notino: perfumes and cosmetics had a variable download pattern, starting with 2.7K downloads at the end of December, and spiking to 7.5K in the last week of March. The active user count increased significantly from 10.4K in late December to 21.8K by the end of March, indicating growing user engagement.

LOOKFANTASTIC -Beauty Shopping maintained a steady download rate, with weekly numbers ranging between 600 to 1.5K. Active users started at 12.5K and peaked at 14.9K in early January, settling around 10.2K by the end of the quarter.

Marionnaud showed modest download figures, peaking at 917 in early January and tapering off to 252 by the end of March. Unfortunately, the active user data for this app was not available.

These insights, provided by Sensor Tower, highlight the dynamic nature of the beauty retail app market in Italy. For more detailed analytics and insights, visit Sensor Tower.